For our first Hyper Island project Unicef Sweden asked us to help them with Operation Dagsverke. It's a yearly project for schools and students in sweden to help other students around the world. It has seen a steady decline in participants in recent years and our goal was to make more students and schools attend.

My group focused on the students and we realized that not enough people care about the cause. So we focused on making it viral as much as possible.

We were inspired by the icebucket challenge but with the focus on more "childish" activities. So to raise awareness we decided on #operationbubblegum.

 

1. You film yourself blowing a bubblegum bubble  

2. Challenge your friend to to the same by tagging them or saying their name.

 

You're done and now raising awareness about the Operation Dagsverke-campaign.